Who are Georgie & Tom?
Georgie & Tom have been working together, making the highest quality fully
prepared meals for over 10 years. We started Georgie & Tom’s in 2020.
Georgie is a passionate foodie, who grew up working in restaurants.
She is one of the leading experts in fully prepared chilled foods in the world. George has spent her whole working life with customers and production kitchens, to make sure that her food is always delicious, easy to cook, and always perfectly produced.
Like many successful professionals, she wants to stay fit, healthy, and always to be at her best.
Her food is designed to make eating well easy.
Tom also grew up in a home that loved everything to do with food and cooking. He has always loved eating delicious meals whether in restaurants or cooking for his own family and friends.
We both know that no-one, not even the most passionate foodies, have the time to make their best food every day.
That’s where the idea for Georgie & Tom’s came from. We want to make eating well easy, for when you don’t have the time to do it yourself.
Healthy fresh food is better for everyone. For too long we have had to put up with convenience food that is over processed, high on carbs, low on veg, and full of sugar and salt.
We are all ready for something much much better.
What does Quality mean to Georgie & Tom’s?
Anyone who knows us, knows that we are totally obsessed by quality.
We all have a favourite place to get the best Thai, Italian, Curry, or Tex Mex. They’re our favourites because of the attention to every single detail, and the precise delivery of those details every single time.
We freshly prepare dishes in small batches of about 12, and every meal is hand-crafted in our own production kitchens, by us and our team. Not by an “outsourced” “co-manufacturer” (whatever that is).
We receive fresh ingredients every day, and make every dish, fresh, every day, and ship it to you overnight, refrigerated.
We take the utmost care in recruiting and developing our team of production cooks. Every new team member is invited to work with our team for a day to see if they are going to like and enjoy our approach.
We are meticulous in training and developing all the skills necessary for producing our food perfectly, each and every time, each and every day.
Every time we make a mistake, we hear about it either from an email (which always goes straight to Tom), or via a customer review which is always automatically published on our website for the world to see, good or bad.
We share every email and every review with the team, and we set out to understand the root cause, and work backwards to eliminate it, so that it can’t happen again.
We measure our precise quality performance on every dish, and on every ingredient, every day; and we work continuously with our partners, and with our team, to improve so that our food gets better and better.
We average 4.7 stars out of 5.0 on our customers’ reviews and we are committed to urgently improving any dish that isn’t at 4.4 stars.
We also track carefully the reasons why customers cancel their subscriptions and use this information to continuously improve.
What does Healthy mean to Georgie & Tom’s?
We want our food to be so Healthy you can eat it every day! You should feel able to eat our food as often as you like and always feel great.
Our approach is all about balance and eating a varied diet.
We use lean proteins, load recipes with lots of fresh vegetables to help you increase your daily vegetable consumption whilst also using wholegrain carbohydrates and pulses where we feel it does not compromise a dish to increase fibre content to aid gut health.
Our dishes average about 600 cals, ranging between c.750 and c.350 with about a third less than 450. Our average customer would normally want to eat a main meal of about 600 cals in order to maintain their healthy weight.
Nearly everyone misunderstands how many calories they need each day. The average American over the age of 40 needs only about 1,850 calories a day, before exercise, to maintain their healthy body weight.
We think that means about 600 calories for a main meal is about right.
Our foods is higher on fresh veg, and lower on carbs than most; and more of our meals (about 20%) are free of animal protein.
We use the minimum amount of added salt, and leave it to you to add more if you wish.
Each recipe clearly shows whether it is Paleo, Low Carb, Pescatarian, Mediterranean, Gluten Free, Vegan, Vegetarian, or Low Calorie.
What sort of Company is Georgie & Tom’s?
We want to be a company that everyone involved can be proud of.
We want to do the right things for our team, for our customers, for our partners, for society, and for the planet.
For our Team
We want to be a place where everyone would love to work and can be proud to say they work there. A place where everyone is respected as an individual. Where everyone has the chance to develop and reach their full potential. And a place where our main job is to support our team making our food and placing their needs at the centre of what we do.
We are proud that the absolute minimum we pay is the Living Wage (as calculated by MIT) which is currently a minimum of $16.50/hour. The Living wage is calculated to be the minimum amount required to live with dignity in New York.
We then create a structured training programme that begins to lift every team member up a scale as quickly as possible, and as far as possible.
We promote and develop from within. We expect that our more senior and managerial roles will be filled from team members that have grown with us, not from outside.
We have a track record of developing senior managers from entry level positions, and we are totally committed to that in Georgie & Tom’s.
For our Customers
We are committed to serving you the most delicious food, that is the easiest to cook, when you don’t have the time.
We are also committed to your health! Our food will help you stay your healthy body weight, and hopefully help you overcome the temptation that arises when there’s nothing in your fridge!
We are committed to get a little bit better every day. We make many mistakes (we know, we measure them carefully!) But we promise that we are tracking them and steadily eliminating them. We are getting better and will carry on getting better forever.
Please always tell us when we mess up. You’ll hear back from Tom, and he will make sure that we react, and improve.
For our Partners
We want to help our partners develop their businesses and improve too. We know that if we do a good job together, we will grow, creating investment and new high-quality jobs.
We believe that America is at the beginning of a revolution in chilled prepared foods. This revolution demands many new skills and disciplines. We are experts in those, and we will work with our partners to develop them for the good of the whole sector.
For Society and the Planet
We believe we should expect more from companies than just profit.
Georgie & Tom’s is a Public Benefit Corporation, dedicated to helping improve the health of its customers
The largest difficulty in rich societies, after climate change, is the spiralling cost of health care. The largest proportion of healthcare costs are generated by problems related to overeating, obesity, heart disease, diabetes, and hypertension.
These are largely diet related, and largely related to eating over processed, unhealthy, convenience food. We exist to change that. It’s totally possible to produce truly healthy convenience food, and we intend to show how.
We are also starting the Certification process to become a B-Corp. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Georgie & Tom’s is a member of the United Nations Global Compact, the world’s largest organisation for making the world more sustainable, committed to delivering the Sustainable Development goals, and the UN’s 10 Principles for Human and Labour rights, for the Environment, and against corruption.
Georgie & Tom’s is committed to reducing its environmental impact and will be carbon neutral before 2030.
