Who are Georgie & Tom?
Georgie & Tom have been working together over nearly 10 years, making the highest quality fully prepared meals. We started serving customers in and between New York, Boston, and Washington DC in 2020.
Georgie is a passionate foodie, who grew up working in leading restaurants.
She is one of the leading experts in the creation and development of fully prepared chilled foods in the world, having spent her whole working life with customers and production kitchens, to make sure that her food is always delicious, beautiful, simple and quick to cook, and always perfectly produced.
Like many successful professionals, she wants to stay fit, healthy, and always to be at her best.
Her food is designed to help her, and all our customers, do this – To make eating well easy.
Tom grew up in a home that loved everything to do with food and cooking and has always loved eating delicious meals whether in restaurants or discovering new recipes and cooking for his own family and friends.
However, he knew that no-one, not even the most passionate foodies, have the time to make their best food every day.
That’s where the simple idea for Georgie & Tom’s came from. We want to make eating well easy, for the times when you don’t have the time to do it yourself.
Healthy fresh food is better for everyone. For too long we have had to put up with convenience food that is over processed, high on carbs, low on veg, and full of sugar and salt. We are all ready for something much much better.
Georgie & Tom’s takes all the care that you would, and does it for you
What does Quality mean to Georgie & Tom’s?
Everything! Anyone who knows us, knows that we are totally obsessed with quality.
We all have a favourite place to get the best Thai, Italian, Curry, or Tex Mex. They’re our favourites because of the attention to every single detail, and the precise delivery of those details every single time
We achieve quality through exceptional focus on the produce that we receive from our partners, and the care that we take of it as it travels through our kitchens to you
Every time we get a complaint about the quality of our produce, we send it straight to our suppliers and partners, and each week we review a quality report, and work on it together, to improve. If you ever write to Tom, you’ll often see his reply copies someone outside Georgie & Tom’s – that’s our chicken partner, or our beef partner, or our produce partner. They only get to work with us if they care as much as we do.
We make dishes in small batches of about 12, and every meal is hand-crafted in our own production kitchens, by us. Not by an “outsourced” “co-manufacturer” (whatever that is)
We take the utmost care in recruiting and developing our team of production cooks. Every new team member is invited to work with our team for a day to see if they are going to like and enjoy our approach. At the end of the day, they get to choose whether they would like to work with us; and, of course, the team gets to choose whether they would like that person to join their team
We are meticulous in training and developing all the skills necessary for producing our food perfectly, each and every time, each and every day. Each team has a trained trainer in it, and you can’t become a Team Leader or an Assistant Team Leader, unless you have been a Trainer. You can’t become a Kitchen Manager, unless you’ve been a Team Leader (who has been a Team Trainer)
Every time we make a mistake, we hear about it either from an email (which always goes straight to Tom), or via a customer review which is always automatically published on our website for the world to see, good or bad
We share every email and every review with the team, and we set out to understand the root cause, and work backwards to eliminate it, so that it can’t happen again.
We measure our precise quality performance on every dish, and on every ingredient, every day; and we work continuously with our partners, and with our team, to improve so that our food gets better and better
We average 4.7 stars out of 5.0 on our customers’ reviews and we are committed to urgently improving any dish that isn’t at 4.6 stars.
We also track carefully the reasons why customers cancel their subscriptions and use this information to continuously improve. You tell us that our range isn’t big enough – so we are increasing it by 2 dishes every 2 weeks and will keep going until no-one says the range is too small.
You also say that some dishes take too much cooking or are too complicated. So, we are steadily adjusting this to make our dishes slightly simpler and quicker
Some customers find our portion sizes on some dishes a little small, so we are adjusting those to make them a little more filling (while making sure they stay totally healthy!)
What does Healthy mean to Georgie & Tom’s?
Everything! Anyone who knows us, knows that we are totally obsessed with quality.
We want our food to be so Healthy you can eat it every day! You should feel able to eat our food as often as you like and always feel great
Our dishes average about 550 cals, ranging between c.700 and c.350 with about a third less than 450. Our average customer would normally want to eat a main meal of about 550 cals in order to maintain their healthy weight.
Nearly everyone misunderstands how many calories they need each day. The average American over the age of 40 needs only about 1,850 calories a day, before exercise, to maintain their healthy body weight.
We think that means about 550 calories for a main meal is about right
Our food is higher in fresh veg, and lower in carbs than most; and more of our meals (about 20%) are free of animal protein.
We use the minimum amount of added salt, and leave it to you to add more if you wish
Each recipe clearly shows whether it is Paleo, Low Carb, Pescatarian, Mediterranean, Gluten Free, Vegan, Vegetarian, or Low Calorie
What sort of Company is Georgie & Tom’s?
A good one, and one that everyone involved can be proud of
We want to do the right things for our team, for our customers, for our partners, for society, and for the planet
For our Team
We want to be a place where everyone would love to work and can be proud to say they work there. A place where everyone is respected as an individual. Where everyone has the chance to develop and reach their full potential. And a place where our main job is to support our team making our food and placing their needs at the centre of what we do
We are proud that the absolute minimum we pay is the Living Wage (as calculated by MIT) which is currently a minimum of $16.50/hour. The Living wage is calculated to be the minimum amount required to live with dignity in New York
We then create a structured programme that begins to lift every team member up a scale as quickly as possible, and as far as possible so that with increased skills and responsibility everyone has the chance to progress as far, and as fast, as possible
We promote and develop from within. We expect that our more senior and managerial roles will be filled from team members that have grown with us, not from outside.
We are proud that everyone who works at Georgie & Tom’s has healthcare benefits and also earns stock in the company to become a co-owner, alongside Georgie & Tom
We offer free language training for everyone as we know this is critical to the development and lifelong learning potential for everyone in our team, unlocking their ability to progress in their careers.
We have a track record of developing senior managers from entry level positions, and we are totally committed to that in Georgie & Tom’s
For our Customers
We are committed to serving you the most delicious food, that is the easiest to cook, when you don’t have the time.
We are also committed to your health! Our food will help you stay your healthy body weight, and hopefully help you overcome the temptation that arises when there’s nothing in your fridge!
We are committed to get a little bit better every day. We make many mistakes (we know, we measure them carefully!) But we promise that we are tracking them and steadily eliminating them. We are getting better and will carry on getting better forever.
Please always tell us when we mess up. You’ll hear back from Tom, and he will make sure that we react, and improve
For our Partners
We want to help our partners develop their businesses and improve too. We know that if we do a good job together, we will grow, creating investment and new high-quality jobs.
We believe that America is at the beginning of a revolution in chilled prepared foods. This revolution demands many new skills and disciplines. We are experts in those, and we will work with our partners to develop them for the good of the whole sector.
For Society and the Planet
We believe we should expect more from companies than just profit. Great businesses have a role way beyond making shareholders even richer
Georgie & Tom’s is a Public Benefit Corporation, dedicated to helping improve the health of its customers
The largest difficulty in rich societies, after climate change, is the spiralling cost of health care. The largest proportion of healthcare costs are generated by problems related to overeating, obesity, heart disease, diabetes, and hypertension.
These are largely diet related, and largely related to eating over processed, unhealthy, convenience food. We exist to change that. It’s totally possible to produce truly healthy convenience food, and we intend to show how.
We are also starting the Certification process to become a B-Corp. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Georgie & Tom’s is a member of the United Nations Global Compact, the world’s largest organisation for making the world more sustainable, committed to delivering the Sustainable Development goals, and the UN’s 10 Principles for Human and Labour rights, for the Environment, and against corruption.
Georgie & Tom’s is committed to reducing its environmental impact and will be carbon neutral before 2030
We want to provide you with the most delicious, easiest and healthy meals, with the smoothest possible service.
If you are dissatisfied for any reason, please just email Tom at email@example.com and we will put things right immediately.